MENU
Status Realty
The Company
As a premium Real Estate Agency on the Gold Coast, Status Realty were looking for a 'Schmick' Brand Identity – one that creates intrigue, and stands out in the marketplace, while still maintaining it's core values of Trust, Approachability and Seamlessness.
Location
Gold Coast, Australia
Year
2024
The Challenges & the Solutions
The Problem
Status Realty approached us with a vision to redefine luxury real estate on Australia's Gold Coast. While they had a business name and a basic concept, they lacked a comprehensive Brand Identity that resonated with their high-end target audience and could adapt to future growth, including sub-brands for different divisions of the business.
The Solution
Through a detailed strategy phase, we deep-dove into the ethos and aspirations of Status and recognised the need for a brand identity that embodied luxury, innovation, and trustworthiness. We positioned Status as a "Ruler" archetype reflecting their aim to lead the market with authoritative insight and innovative solutions. This helped in defining the brand's voice and personality as confident, knowledgeable, and pioneering.
The Outcome
Inspired by the concept of Status and exclusivity, we designed a sophisticated logo that symbolised seamless movement and stability, essential traits for a real estate brand. The Brand Ecosystem was designed with scalability in mind, allowing Status to seamlessly introduce new sub-brands or services. This strategic foresight ensures that the brand identity remains cohesive as the company grows and diversifies, supporting its long-term success
"I have huge respect for Rosh Java and her team Ästhetik Studio. I’ve used her and the team for many of my enterprise clients previously - and they always produced the most polished design elements - but I have recently gone through the Brandsthetic methodology myself with a brand new venture. Suffice to say I was guided by experts who were genuinely in tune with my vision from day one, deep dove into my crowded market to understand what worked in the competitor landscape and what would help me stand out, took the time to really understand who my ideal clients are and the value they need from my offering…
The outcome was the production of a world class brand guideline, a spot on logo (in multiple variations), logomark, templates for nearly any use case from Social Media to Billboards, colours, fonts, sizing, spacing, looks n feels, to sample application of the entire brand in action - everything! I can’t wait to see the impact a well formed, curated and designed brand unfolds in a very competitive market place - but most importantly, I feel armed, ready and proud of my brand!"
AJ Hazelhurst Director & Principal at Status realty
