Introducing
Brandsthetics

Brandsthetics is our unique process designed to tackle the common challenge of creating a brand that doesn’t just look good but truly connects with consumers on a deeper level.

We delve into the neuroscience behind consumer decisions, exploring how specific shapes, colors, and symbols can influence psychological responses. By researching cultural contexts and inclusivity needs, we gain a deeper understanding of what drives buying behavior and how to predict it more accurately.

Brandsthetics goes beyond surface-level aesthetics—it’s about uncovering why these elements matter and how they can be strategically used to enhance consumer engagement and build lasting loyalty.

OUR PROCESS

How exactly does all of this work?

Step 01 UnBrand

The first step in our process is to look beyond what your brand looks like today, and take a deep-dive into your origin story, vision for the future, desired positioning in the marketplace and find what makes you unique.

Step 02 CompetiScan

One of the most important steps in our research is to study your competitive landscape, and why people currently buy from your competitors. We need to ensure your brand fits into your industry landscape seamlessly, while also having a unique appeal that isn't easily replicated.

Step 03 EnVision

Now the fun stuff starts, as we start to design your new brand identity. We will always find ways to disrupt your original expectations with your branding and serve you with an analysis of how shapes, colours and symbols can be used effectively to position your own Brandsthetic.

Step 04 Flight

We're with you every step along the way, with ongoing support until you launch. This allows for packaging up your Launch Graphics, Brand Guidelines, Strategy Guidelines, and also Testing the Creative via soft–launches. We also work with company C-Suites to workshop their new brand story and learn how to effectively communicate this to their stakeholders.

Your brand designers

Brandsthetics Expert

Rosh Java

Rosh is our Creative Director and Founder and has developed our unique Brandsthetics process to create winning brands.

With a personal interest in Neurology, Design Thinking and studying consumer behaviour, Rosh loves to spend time 1:1 with our clients, studying and researching their industry landscape and formulating strategies for them to win.

Graphic Designer

Michael Lewis

Mike is our trusted idea-guy. With a really strong history in creating beautiful graphics for brands that are a little on-the-fringe, he add so much value to the Brandsthetic team.

He helps our clients by bringing all their creative brand elements to life and help them launch with confidence.

View our case studies

We have been working on our Brandsthetic Process for over 3 years and have been incredibly lucky to work with visionary start-ups across 5 different countries.

Case Studies

"I have huge respect for Rosh Java and her team Ästhetik Studio. I’ve used her and the team for many of my enterprise clients previously - and they always produced the most polished design elements - but I have recently gone through the Brandsthetic methodology myself with a brand new venture. Suffice to say I was guided by experts who were genuinely in tune with my vision from day one, deep dove into my crowded market to understand what worked in the competitor landscape and what would help me stand out, took the time to really understand who my ideal clients are and the value they need from my offering…

The outcome was the production of a world class brand guideline, a spot on logo (in multiple variations), logomark, templates for nearly any use case from Social Media to Billboards, colours, fonts, sizing, spacing, looks n feels, to sample application of the entire brand in action - everything! I can’t wait to see the impact a well formed, curated and designed brand unfolds in a very competitive market place - but most importantly, I feel armed, ready and proud of my brand!"

AJ Hazelhurst Director & Principal at Status realty