We kick off with an in-depth discovery session where we’ll unpack everything about your brand—its story, vision, values, and goals. This sets the foundation for everything that follows.

From there, we’ll dive into audience research, identifying who you’re speaking to and how best to connect with them. By the end of the day, we’ll have developed a comprehensive moodboard that visually captures the essence of your brand, setting the direction for the rest of the week.

With the insights from our discovery session, we dive straight into designing your logo. This is where your brand starts to take shape visually. We’ll explore various concepts that capture the essence of your business, ensuring that each design is strategic, memorable, and aligned with your brand’s personality and goals. We'll have 2 x strong logo options to choose from, that set the foundation for your brand identity the next day, before presenting you with your visual identity options. 

Today, we bring your brand to life by developing its full visual identity. We’ll select colour palettes, typography, and key elements that reflect your brand’s personality and values. By combining these with your new logo, we’ll create mockups that showcase how your brand will appear across various platforms and materials. By the end of the day, you’ll have cohesive, professional visual identity options, presented for your review.

Today is all about perfecting the details. After presenting the initial concepts, we’ll gather your feedback and refine any elements that need adjustments. Whether it’s tweaking colors, adjusting typography, or fine-tuning the logo, we’ll ensure every aspect aligns with your vision. This stage is crucial to make sure your brand identity feels exactly right, down to the smallest detail, before moving forward.

On the final day, we’ll create a style guide that outlines all the elements of your new brand identity – from logo usage to colour codes and typography rules. This guide ensures that your brand remains consistent across all platforms. Additionally, we’ll provide you with ready-to-use social media launch templates designed for cohesiveness, allowing you to start promoting your new brand right away.

We don’t just hand over your brand and walk away – we provide ongoing support to ensure your brand stays on track. For the next three months, we’ll be available to review any collateral you design yourself, ensuring it aligns with your new brand identity. Additionally, we’ll check in with you once a month to see how your brand is performing, answer any questions, and bounce around strategic ideas to help you continue building momentum.