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Barfoot & Thompson
The Company
New Zealand's leading Real Estate Company, Barfoot & Thompson, underwent a massive re-brand in 2018/2019, which I had the unique opportunity to be part of as a freelancer. We are now their trusted Plug & Play Design Team, providing services to their 1700+ Salespeople, and Residential / Commercial teams.
Location
New Zealand
Year
Since 2019
The Challenges & the Solutions
The Problem
As a freelancer initially involved during the rebranding phase, I had a unique insight into Barfoot and Thompson’s brand evolution. This position naturally transitioned into a deeper partnership, where I was entrusted with the responsibility of upholding the brand's integrity across marketing initiatives.
The Solution
We established a workflow that allowed for ongoing collaboration with Barfoot and Thompson’s marketing teams, as well as their 1700+ Agents. This setup enabled quick turnaround times and real-time adjustments to marketing materials, ensuring they met the high standards of the rebranded image.
The Outcome
By providing scalable solutions and continuous support, we have helped them maintain a strong, unified brand image that remains cohesive across different sectors of their business. The partnership not only underscores the importance of consistent branding in real estate but also demonstrates how collaboration can lead to sustained brand strength and market leadership.
"Asthetik has served as a key strategic partner to Barfoot & Thompson's marketing team for the past three years. Their Plug and Play Design service has demonstrably enhanced our workflow by providing a consistent and high-calibre design resource.
Key Points of Collaboration:
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Reliable Quality & Brand Consistency: Asthetik consistently delivers exceptional design work that adheres to our brand guidelines. This commitment to quality has fostered a trusting partnership, enabling them to manage overflow work (approximately 10% of our peak volume) autonomously.
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Enhanced Client Relationships: The Asthetik team has established a reputation for outstanding customer service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport with clients, ultimately strengthening the reputation of our design team.
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Brand Image Optimization: Our collaboration with Asthetik ensures consistent brand messaging across all marketing materials. Their design proficiency safeguards Barfoot & Thompson's brand image and integrity.
I wholeheartedly recommend Asthetik's Plug and Play services to other organisations. Their collaborative approach, design excellence, and commitment to client satisfaction make them a valuable asset to any marketing team."
Neal Morshead Head of Design & Production at Barfoot & Thompson
